I’m not even criticizing the watch’s purported features, some of which would be incredibly useful out in the wilderness. I am not for one second questioning the experience of Ray Zayhab, Nadia Aly, or Scott Jurek. The watch won’t be able to do everything you see - and science has my back on this one. Unfortunately, as dramatic as the watch’s trailer looks, it is a work of fiction.
Or that’s what Apple is suggesting anyway.Īccording to Jeff Williams, Apple’s chief operating officer, Apple consulted “renowned explorers, accomplished adventurers, and elite athletes.” The people giving input are the kinds of individuals that are “drawn to extreme environments.” What comes out of the consultations is a watch that Apple has specifically designed for “exploration, adventure, and endurance.” The reveal also included a trailer showing a plethora of extreme environments for which the watch is allegedly ideal. It’s a rugged piece of tech designed to help you survive in a primitive environment. It’s something you strap to your wrist before you take on nature itself. The Apple Watch Ultra isn’t something you wear on a jog around the neighborhood.
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